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PRETTY POLLY: higher wholesale demand reported

DESPITE the closing in April 2016 of its UK production site in Belper, UK, lingerie and hosiery brand Pretty Polly said that sources in Italy, Turkey and Eastern Europe were keeping stocks at a level necessary to meet growing demand. CEO David Donnely said the brand was also diversifying its product range with the introduction of fashion socks and new tights.

Pretty Polly

Pretty Polly

 

This is yet another indication that a strong brand can perform just as well, if not better, when it sources its production.

 

See also:

PRETTY POLLY: lingerie added to product range

COURTAULDS: production ceases after failure

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