PROCESSES: more growth predicted for digital printing
AFTER growth of 25 per cent achieved by the technique in 2013, digital printing accounted for 2 per cent of all printed textiles produced worldwide. But a report from Textile Intelligence, that produced the figures, predicts that the digital process will account for 5 per cent of prints by 2017. Increased use by European companies desiring to reduce the volume of production sourced elsewhere is cited as one of the growth factors. Another is the increasing consumer demand for more personalized or more exclusive products as proposed by a growing number of e-tailers.
Although we lack the figures to prove it, we believe that the proportion of digitally printed intimate apparel and swimwear fabrics is appreciably higher than the textile industry average. We also believe that it is likely to grow at a faster rate.