RH SWIMWEAR: new label proposes only mix’n match
A NEWCOMER in the Australian swimwear market, RH Swimwear proposes only separate tops and bottoms, leaving consumers to mix’n match, or mismatch, different fabric designs, colourways or plain colours. Founder Ruth Hurley said this approach, allied to the very competitive price of the pieces, allows women to create many more looks out of only a few pieces, and at an affordable cost. Most pieces also feature means of size adjustment so that the range will fit most body types.
While the marketing of separate tops and bottoms is far from new, the provision of size adjustment represents a promising innovation.