THE FOURTH edition of the Riviera by Mode City salon, in Cannes on 4 and 5 September 2016, featured 130 brands, against 170 a year earlier. Attendance also declined, by 12 per cent, with French visitors accounting for 82 per cent of the total. The organizers said that visitors from other countries, mainly Italy and Spain, remained stable at 18 per cent.
The show that targets retailers in the Mediterranean area was intended to serve buyers in the region who found it difficult to visit the main S.I.L. trade fair in Paris.