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ROUGEGORGE: capsule focuses on embroideries

FRENCH lingerie chain RougeGorge retained Hubert Barrière, creative director of embroidery specialist Lesage, to create a capsule collection aimed at the Christmas trade. The capsule comprises six pieces inspired by super-heroines and showing a high level of femininity. Though priced somewhat above the brand’s usual price points, the capsule is said to remain largely affordable.



The concept of exploiting the creative talent of a specialist supplier deserves consideration by other distributors.


See also:

ROUGEGORGE: expansion rate being maintained

ROUGEGORGE: attempt made to boost sales to men

ROUGEGORGE: lingerie chain’s network enlarged


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