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ROUGEGORGE: capsule focuses on embroideries

FRENCH lingerie chain RougeGorge retained Hubert Barrière, creative director of embroidery specialist Lesage, to create a capsule collection aimed at the Christmas trade. The capsule comprises six pieces inspired by super-heroines and showing a high level of femininity. Though priced somewhat above the brand’s usual price points, the capsule is said to remain largely affordable.

RougeGorge

RougeGorge

The concept of exploiting the creative talent of a specialist supplier deserves consideration by other distributors.

 

See also:

ROUGEGORGE: expansion rate being maintained

ROUGEGORGE: attempt made to boost sales to men

ROUGEGORGE: lingerie chain’s network enlarged

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