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ROUGEGORGE: lingerie chain’s network enlarged


THE FRENCH lingerie chain that formerly traded under the name of Cannelle, and now operates under the Rougegorge brand, opened two new affiliated stores, in Pau (64) and Château-Gontier (53) and reopened a third, after enlargement and refurbishment, in Saintes (17). The chain, which counts more than 160 outlets in France and in Belgium, operates on the affiliation concept and distributes only its private label. It is a subsidiary of the Mulliez Group, one of the largest distribution concerns in France.




The parent group has shown little ambition for international operations by its various chains in the past. Consequently, it seems unlikely that the Rougegorge business will seek to expand significantly in other countries despite beginning to approach saturation point in France.



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