ALTHOUGH men were banned by Royal decree in 2012 from selling women’s garments in lingerie stores, local media in Saudi Arabia continue to publicize stories about shop owners breaking the law. The latest report is that over 7’000 stores have been closed and fined around USD 2’600 each because they employed men to sell lingerie. Since the law began to be applied, it is estimated that half the Saudi lingerie stores have had to close because they cannot find women to work there. Though hard on retailers, the law barring men from serving in lingerie shops has been welcomed by Saudi women as well as by expatriates.
It is evident that e-commerce sites provide the most effective solution for both traders and consumers.