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SEAFOLLY: retail store in Dubai opened

AUSTRALIA-based swimwear brand Seafolly opened its first retail store in the Middle East. Located in a Dubai shopping mall, the branded swimwear store is the label’s fourth dedicated retail outlet. The others are in Singapore, the US and Australia, but the brand is stocked by department stores, chains and independent retailers in most major world markets.




A majority stake in the brand was acquired late in 2014 by an LVMH subsidiary, which makes it likely that other moves will be made to strengthen the international image of the label.



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