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SELFRIDGES: to open large studio for bodywear

MAJOR London department store Selfridges announced the opening in 2016 of a 3’435m2 Body Studio devoted to intimate apparel. This is described as the store’s biggest ever new development in terms of space and will open on its third floor in April 2016. It will propose more than 100 local and imported brands of lingerie, swimwear, hosiery, sleepwear and beachwear, and also feature a wellness cafe.

Selfridges

Selfridges

The projected Body Studio provides further evidence of the growing important of bodywear within the context of apparel purchases.

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