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SIMONE PERELE: first retail store opened

A LEADING French luxury lingerie brand, Simone Pérèle, opened its first standalone retail store. Located in the fashionable Marais area of Paris, the store signals the adoption of a new marketing strategy by the brand. To complement its existing presence in specialist retailers and department stores, it plans to open other standalone stores in France and elsewhere in 2017.

Simone Pérèle

Simone Pérèle

The move reflects the increasing difficulties met by brands attempting to broaden their wholesale operations, in most EU markets.

 

See also:

SIMONE PERELE: retail concept to be tested

SIMONE PERELE: swimwear distribution broadened

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