AFTER a successful crowdsourcing project in the US, which provided capital for the opening of a pop-up store in Los Angeles, men’s underwear brand Le Slip Français secured EUR 2m from venture capital fund 360 Capital Partners. The objective is to accelerate the brand’s expansion outside France. In April, it opened a store in Hong Kong and it intends to expand into Japan, Korea, Singapore and Taiwan while strengthening its presence in the US. In 2014, the brand generated sales of EUR 1.5m, with briefs and boxers, all made entirely in France, accounting for 80 per cent of its sales.
The brand remains a minnow among international players but its ambitions should help to improve its ranking appreciably in the years to come.