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SOCK IT TO ME: underwear line being prepared 

  BASED in Portland, USA, sock knitter Sock It To Me has long been known for the offbeat character of its pattern designs, which include such motifs as bacon rashers, moustaches and unicorns. The company wholesales its products to some 3000 accounts and almost tripled its sales in the past four years, expecting to reach USD 9m in 2015. Now, it is preparing to launch for the coming season a line of panties for women and underpants for men, both with designs that have sold well on socks.

Sock It To Me

Sock It To Me


Of recent years, a growing number of manufacturers have proposed underwear with humourous comments or fun designs, suggesting that there is a progressively stronger demand for such items.


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