PLACED in administration in late 2014, French lingerie chain Soleil Sucré was acquired by Charles Sfez, founder of the Giga Store discount chain in France. The price of EUR 7m covers the purchase of 35 of the 62 owned physical stores, 11 affiliation contracts and the brand’s e-commerce. In 2014, the chain had generated sales of EUR 24m.
With a reduced number of stores, the chain will necessarily suffer a decline in sales. Nevertheless, the concept had generated an impressive sales growth in the past and, with a tight control on costs, could well resume its expansion on a solid basis.