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SOLEIL SUCRE: lingerie chain placed in administration

OFFICIAL sources confirmed that French lingerie chain Soleil Sucré had been placed in administration on 25 November 2014. Although it had begun expanding into other countries, the chain is most active in France, where it operates over 70 franchised and affiliated mono-brand stores to distribute its private label range. It had achieved particularly rapid expansion in recent years but declared a net profit of only EUR 0.31m on sales of EUR 24.3m in 2013.

 

Soleil Sucré

Soleil Sucré

Though initially impressive, the chain’s growth rate had slowed in the past year and may not have been fast enough to justify the cost of maintaining the supply chain for its collection.

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