ACCORDING to research findings published by the Kantar Worldpanel, consumption of fashion products in Spain rose by 1.1 per cent in value in the first half of 2015. Figures show that while 15 per cent of Spanish consumers over 15 years old had bought no new item of clothing in 2012, 30m people had bought a textile product in the first half of 2015, which is 240’000 more than in the same period a year earlier. But the keener demand benefited mainly chains that retail low cost merchandise, whose turnover had risen by 44 per cent over the past four years.
After several years of economic weakness, it is to be expected that consumers give preference to low cost merchandise. What is significant is consumers’ propensity to resume consuming; consumption of merchandise in higher price brackets is likely to develop at a later stage.