MAXWELL INDUSTRIES: distribution network to be expanded
UNDERWEAR concern Maxwell Industries, that produces and markets in India such brands as VIP and Frenchie and also operates the Eminence licence there, is planning to open exclusive brand outlets (EBOs) for its labels throughout the country. These are intended to complement the existing wholesale distribution and online channels said company CEO Sunil J. Pathare. He added that, in time, the EBOs would account for around 25 per cent of the company’s total sales.
The presence of mono-brand stores on the market promises to attract greater consumer attention, which should boost sales also through other channels..