SIMPLY BE: largest ever strapless bra put on market
SOLD in the UK in sizes up to 42K, the new extra large size strapless bra developed by Simply Be is featured on the company’s US online store in sizes up to 42P. The bra features silicone banding to stop slippage, a deep wing for extra support and bones in the undercup to strengthen the bra. It is priced at GBP 27 in the UK and at USD 44 across the Atlantic.
Consumer comments have been mixed and there remain doubts that a strapless bra in very large sizes can satisfy most consumers’ expectations.