MODE CITY: attendance level maintained despite problems

ALTHOUGH unpleasantly unseasonable weather conditions compounded the negative effects of the economic crisis, attendance at the Mode city bodywear salon rose slightly to 15’324 from 15’209 in 2011. Foreign buyers represented 73 per cent of total attendance with most buyers originating from Italy, Germany, the UK, Hong Kong and Spain. Russia jumped up into seventh place and a substantial rise in visitors from Eastern Europe and the Middle east was also noted.

Mode city

The sustained efforts made by the organisers to raise the number and quality of international buyers appears to have played a major role in the maintenance of attendance figures.


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