MARE D’AMARE: attendance maintained at latest edition
STAGED in Florence from 14 to 16 July, the latest edition of the Italian beachwear salonMare d’Amare attracted 8’700 trade visitors, maintaining the attendance level of the preceding year despite the currently uncertain conditions. The show featured some 280 collections, around 50 more than in 2011. The organisers also announced that they were arranging a capsule edition of the event, with 15 of the Florence exhibitors, within the CPM salon in Moscow from 5 to 8 September. Next year, it is hoped that the Moscow event will involve up to 50 exhibitors.
The continuing growth of the Italian beachwear salon reflects the importance of the country’s swimwear industry.