NOW fully owned by Eurovet, US lingerie salon organiser Curvexpo is set to achieve further growth with its two shows in New York and Las Vegas next month. CurveNY, to be staged as usual in the Jarvis Center in New York from 5 to 7 August, will feature 255 brands, of which 59 per cent are imports. The foreign brands include 26 from Canada, 26 from France and 22 from the UK as well as 11 from Colombia. As for CurveNV, due to take place from August 21 to 23 in the Venetian Hotel in Las Vegas, it will feature 158 brands, half of which are swimwear labels.
The shows provide a valuable entry point into the US market for lingerie and swimwear concerns based in other countries.