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SUMARIE: deal made with hotel group

LUXURY swimwear label Sumarie concluded an agreement with Mandarin Oriental Hotels that will offer for sale the brand’s All About the Stars collection. The swimwear will be available to hotel guests and visitors as from March 2017. The deal complements Sumarie’s existing comparable collaboration with other prestigious hospitality chains.

Sumarie

Sumarie

Whether or not the hotel boutique approach promises a greater volume of sales than traditional wholesale distribution, it does lend a certain cachet to a luxury brand.

 

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