SUNSELECT: breakthrough made in US market
LEADER in the field of tan-through fabrics for swimwear and other applications, Netherlands-based SunSelect announced its first major contract in the US. Los Angeles-based converters and fabric distributors LA Global Textile LLC has added the patented SunSelect fabrics to its range and is creating a new brand to market them. It is planning to launch a TV promotional programme in four States, including California and Texas, as well as in the city of Miami, in the coming weeks. The programme is to be extended to four other States later. The promotion highlights swimwear and polo shirts as prime end uses.
The agreement means that as from S/S 2015, some US consumers will have the opportunity of using tan-through garments that are really effective.