SURANIA: customized swimwear label launches in Australia
FIRST launched last year in Spain, swimwear brand Surania, which proposes customizable garments through its online store, extended its operation to Australia just in time for the summer season there. Customers can select colours, prints, styles and fabrics from an extensive range of options to create swimwear tailor-made to their measurements. Delivery of finished garments is promised within 14 days and prices in Australia range from AUD 38,95 to AUD 89,95. The company offers unsatisfied customers a replacement garment at no extra cost. In Europe, where its website operates in the five major languages, the brand has already built up a base of over 20’000 repeat customers.
The volume of repeat orders generated within a year highlights the importance of potential demand for customized swimwear.