THE MOST important swimwear trade show in the US, Swimshow, announced that its 2016 edition would be staged at the Miami Beach Convention Center from 16 to 19 July 2016. The four-day event will include a large number of associated features including seminars about the latest swimwear and lifestyle trends. Show organizer Judy Stein commented: “Every year we strive to make the show better than the year before. Each year we incorporate new brands, attendees and events, and we will work to maintain and grow our status as the biggest, best and most important swimwear tradeshow in the world through the renovation. The goal of the show is to marry a sense of fun and success, and that recipe works perfectly year after year.”
The event opens an entry point of strategic importance into the US market for swimwear.
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