THE LATEST review of the world swimwear market was published by Persistence Market Research under the title Swimwear and Beachwear Market: Global Industry Analysis and Forecast to 2020. The report finds that the growth of beauty and spa industries in richer countries is contributing to the continued growth of swimwear consumption and adds that the Western swimwear culture is beginning to influence consumers in emerging markets. It notes that, while South East Asia and China offer huge growth opportunities, ageing demographics in some countries as well as cultural, social and religious barriers are restraining world growth of swimwear sales.
Despite the availability of burkinis, religion remains the main brake on the development of swimwear sales in Moslem countries. India’s beach culture is limited to the most affluent and most Chinese remain reluctant to expose too much skin.