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SWIMWEAR: report predicts market trends to 2019

PUBLISHED this month by Just-Style, the latest edition of the Global Market Review of Swimwear – forecasts to 2019 report predicts that the Asian swimwear  market will be the strongest growth area in terms of both volume and value. The report also predicts that retail value growth will exceed unit growth as more affluent consumers in Asia switch from unbranded to branded products.

 

Seafolly

Seafolly

The predicted evolution will not be equally evident throughout the region, however. In each Asian country, from Myanmar to Japan, economic and demographic trends will determine the extent to which the broad trend will apply.

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