Home | Tag Archives: 44-2014

Tag Archives: 44-2014

Contents 44-2014

Naturana

      ISSN 1994-2419     Issue Week 44-2014   Summary of news published during Week 43-2014   THE EXPANSION into Australia of a European swimwear label launched only last year could well provide an indication of future developments in the swimwear field. Surania, that allows its customers to create their own made-to-measure swimwear from a mix of styling, ...

Read More »

Wildfox

Wildfox

WILDFOX: Barbie labelled range includes swimwear   LICENSED from toys and games giant Mattel by vintage-inspired fashion brand Wildfox in Los Angeles, the Barbie label is applied to a new range of apparel that includes swimwear. The swimwear named after the iconic doll consists of two models, an ’80s inspired one-piece and a tankini top and matching bottom. It complements ...

Read More »

Surania

Surania

SURANIA: customized swimwear label launches in Australia   FIRST launched last year in Spain, swimwear brand Surania, which proposes customizable garments through its online store, extended its operation to Australia just in time for the summer season there. Customers can select colours, prints, styles and fabrics from an extensive range of options to create swimwear tailor-made to their measurements. Delivery ...

Read More »

New Rosme

New Rosme

NEW ROSME: first store in Iraq opened   LATVIAN lingerie manufacture New Rosme, which acquired Estonian lingerie brand Linette and also diversified into men’s underwear in 2013, opened its first retail store in Iraq with a local partner. The store is located in Najaf and the opening of stores in other Iraqi cities is said to be under consideration. The company, which is ...

Read More »

Yellowberry

Yellowberry

YELLOWBERRY: founder lauded by Time magazine   US NEWS magazine Time listed Megan Grassel (18), founder of the Yellowberry bra concern, one of the 25 most influential adolescents in the country. The young woman says she began to design bras and founded her brand after failing to find a suitable first bra for her 13 year-old younger sister. She began to build a million dollar business ...

Read More »

Spakeys

Spakeys

SPAKEYS: unlikely endorsement scores Chinese success   WITH a following of over 15 million men on the Chinese equivalent of Facebook, and despite pornography being illegal in China, Japanese porn star Sola Aoi was a controversial choice to endorse a lingerie collection. Yet, local manufacturer Xianyidai negotiated an endorsement deal with her for its Spakeys label. The first 500 sets of her signature design lingerie collection sold ...

Read More »

Coco de Mer

Latex by Coco de Mer

COCO DE MER: latex garments added to lingerie range   BRITISH distributor of erotic lingerie and other sex accessories Coco de Mer launched its first own range of Latex branded garments. This includes three types of bras and suspender knickers, thongs and boyshorts as well as other items including nipple covers, gloves and collars. They are available in metallic black, ...

Read More »

Esprit

Esprit

ESPRIT: Spain provides evidence of sales revival   THREE years after it began to restructure its operations in Europe,casual wear chain Esprit, that operates a number of stores dedicated exclusively to innerwear, reported a return to growth in some countries. In Spain, the chain expects its 2014 operations to generate sales up by 5.2 per cent against 2013, at EUR 23m. Practically ...

Read More »

Oysho

Gymwear by Oysho

OYSHO: functional innerwear enriches assortment   THE LINGERIE chain Oysho, which is operated by the Inditex distribution group, added to its assortment a capsule collection of gymwear that includes functional underwear. Labelled Mountain, the collection is strongly influenced by the snow and ski scene but other ranges reflecting other influences are expected to follow. As yet, the gymwear range is available only from the ...

Read More »

Yamamay

Yamamay Lanzarote Store

YAMAMAY: expands further in Canaries islands   ITALIAN intimate apparel chain Yamamay opened its fourth store on the Canaries islands. The new 64m2 outlet is located in a shopping mall on Lanzarote. It complements one store on Tenerife and two on Gran Canaria and reflects the chain’s intention to strengthen its presence in Spain where it has opened 40 stores to date. ...

Read More »