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THE BASE: swimwear added to skin care range

CREATED by Australian model and TV personality Lara Bingle, the range of skin care products to be marketed under the The Base label was recently said to also include a swimwear collection. The full collection is to be available in stores for the 2015 Australian summer but the first six models, all black, were shown to the local press earlier this month. Explaining the accent on black, Lara Bingle said: “I’ve always loved black, obviously you can’t go wrong, but I think the construction and the material is also really important when designing swimwear.”

Lara Bingle

Lara Bingle


Whether consumers agree that black is always a good choice for swimwear, especially when the wearer is tanned, remains to be seen.



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