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TRUSSARDI: label licensed for bodywear lines

PRESTIGIOUS Italian lifestyle label Trussardi announced that it has concluded a licensing agreement with Tolegno 1900, also in Italy. The agreement allows the licensee to produce and market underwear, beachwear and nightwear under the labels Trussardi Jeans UnderwearTru Trussardi Nightwear and Tru Trussardi Beachwear. The full range of licensed merchandise is to be launched for A/W 2015/16 but a few items will be marketed in S/S 2015.

Trussardi

Trussardi

 

The new collections will sharpen yet further the already keen competition in the market for luxury bodywear labels.

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