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UK: April sales surge recorded by e-tailing sector

A REPORT from the IMRG showed that UK online stores saw their April sales grow by 13 per cent year-on-year. The surge followed four months of single-digit growth and clothing sales in particular rose by 15 per cent. The figures also confirmed the continuing growth in the proportion of sales made with mobile devices; these rose by 8 per cent against March and by 52 per cent against the same month a year earlier. The conversion rate also rose significantly, by 3.9 per cent month-on-month.




Although the figures relate to online sales of all categories, it is very probable that sales of intimate apparel and swimwear shared the general trend.

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