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UK: lingerie dominates e-commerce sales

THE LOCAL e-tailers’ association IMRG revealed that online sales of lingerie in the UK in the first quarter of 2015 rose by 19 per cent against the same period a year earlier. This was seen as a significant improvement over the first quarter of 2014, when online sales of intimate apparel rose by 16 per cent. The sales surge in Q1 2015 made lingerie the most successful category in the e-commerce sector, which grew by only 7 per cent as a whole during the period.

 

Ultimo

Ultimo

The secure privacy of the home surroundings when trying on lingerie or swimwear is a major element in favour of e-commerce and promises to continue boosting online sales of intimate apparel for many years to come.

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