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UK: online sales of lingerie maintain growth

ONLINE sales of lingerie in the UK continued to strengthen in October despite the weakest online sales performance in 16 year that month. While total UK online sales rose by 8.9 per cent in October 2015, according to the IMRG Capgemini e-Retail Sales Index, sales of lingerie rose by 19 per cent. At the same time, the index showed that online-only retailers raised their sales by 18 per cent in October whereas multichannel distributors progressed by only 4 per cent.

Agent Provocateur

Agent Provocateur

The figures illustrate the strength of the lingerie market and confirm our often repeated prediction that online sales are destined to dominate the lingerie market, not only in the UK but in most countries.

 

See also:

LINGERIE: prime target of UK shoplifters

UK: new study analyses lingerie market

UK: average bra size continues to grow

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