UNDER ARMOUR: new online store opened in Germany
MAINTAINING its expansion outside the US, functional underwear chain Under Armour opened its first online store in Germany that will serve also consumers in Austria and the German-speaking cantons of Switzerland. The new store will offer the brand’s full range of apparel and accessories for men women and children. It is to be supported by a new logistics centre due to open in Munich in the first quarter of 2015. Further expansion moves into Europe include the launch of a French online store in the near future.
Having achieved an dominant position in the US for most of its products, the chain is now focusing its efforts on international expansion, a field in which it is achieving rapid growth.