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VFB EUROPE: historical Spanish brands revived

TWO YEARS after they were taken off the Spanish market, the Belcor and Gemma lingerie brands are being relaunched there for S/S 2017 by VF Brands. CEO Joëlle Pellegrin said that the relaunch reflects the high degree of recognition enjoyed in Spain by the two brands. It is being supported by a strengthening of the creative team based in the Barcelona area.

Belcor

Belcor

Despite the brands’ high level of recognition, it may well take some time for them to find their way back into the assortment of all their former wholesale customers.

 

See also:

VFB EUROPE: to be acquired by investment fund

VFB EUROPE: Cherry label revived for swimwear

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