FAST expanding swimwear brand Vilebrequin licensed the Insigna Design Group of PVH to create and market a collection of neckties, bow ties and pocket squares under its label and based upon its swimwear print designs. The products will be made in Italy of silk twill and will be in stores by May this year. David Sirkin, president of dress shirts for PVH, commented: “One of the strongest trends across the men’s fashion and accessories category is prints. The Vilebrequin brand is synonymous with iconic prints and a high-quality product. We believe consumers will be pleased with the adaptation of Vilebrequin’s prints from swimwear to neckwear.”
This further diversification, after moving into women’s swimwear, of the brand will generate broader exposure to the label and thus promises to boost growth across the full range.