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WACOAL: more affordable line launched in Europe

LAUNCHED in the US in 2009 under the B.Tempt’d label, a more affordable lingerie line from Wacoal is being introduced into the EU after very limited test marketing in the UK, Germany, Netherlands and Eire. Some elements of design have been modified but the essential characteristics of the collection remain: colours, fancy prints and wearable styles, pepped up by a few more sexy creations, all intended to generate impulse purchases.

 

B.Tempt'd by Wacoal

B.Tempt’d by Wacoal

The B.Tempt’d collection complements the labels of the Eveden group, that was acquired by Wacoal in 2012, to provide a broader range of price points.

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