WILDFOX: Barbie labelled range includes swimwear
LICENSED from toys and games giant Mattel by vintage-inspired fashion brand Wildfox in Los Angeles, the Barbie label is applied to a new range of apparel that includes swimwear. The swimwear named after the iconic doll consists of two models, an ’80s inspired one-piece and a tankini top and matching bottom. It complements the brand’s existing range of intimate apparel and sleepwear.
Although Wildfox merchandise is sold in some 30 countries, its Barbie swimwear is unlikely to have an apprecianle impact on markets outside the US. Yet, the evocative Barbie label has considerable sales potential worldwide.