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WOLFORD: expansion planned in Spanish market

CURRENTLY with three monobrand stores in Spain, in Madrid, Barcelona and Palma de Mallorca, prestigious hosiery and bodywear brand Wolford is reported to be seeking locations in other cities there, where it plans to open both owned and franchised stores. The Austrian label also plans to expand its wholesale sales in the country. There, it now serves 90 retail accounts in addition to the around 30 concessions it operates in the El Corte Inglés chain of department stores.

Wolford

Wolford

 

Presumably, the decision to expand the brand’s Spanish business has been prompted by the progress made with its current distribution network there.

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