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YAMAMAY: first store opened in Germany

FOLLOWING the appointment of a master franchiser there, the first dedicated store in Germany of the Yamamay lingerie chain is opening this week. The 90m2 store in a Bochum shopping mall proposes day and night lingerie and a limited selection of beachwear at prices ranging from EUR 4.99 to EUR 59.99. Within the coming two years, Yamamay shops-in-shop are expected to open in 36 Wöhrl stores as well as in many SinnLeffer stores throughout the country.



The fashionable merchandise at affordable prices proposed by Yamamay should allow its stores to win an appreciable volume of sales from established lingerie chains as well as independents in Germany.


See also:

YAMAMAY: new beach concept launched in Spain

YAMAMAY: expands further in Canaries islands

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