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YAMAMAY: new shapewear capsule presented

MAJOR Italian bodywear retail chain Yamamay presented a capsule shapewear collection of beachwear products featuring Sensitive® Sculpt yarn from Eurojersey. The capsule comprises eight pieces, including one-piece and two-piece swimsuits as well as cover-ups, available in black and coral. The capsule is advertised with photos featuring former supermodel Naomi Campbell photographed by Mario Testino.

Yamamay

Yamamay

Promoting the capsule with Naomi Campbell could prove risky since consumers of her generation might be discouraged from buying the garments after comparing their body with that of the late 1980s supermodel.

 

See also:

YAMAMAY: first store opened in Germany

YAMAMAY: new beach concept launched in Spain

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