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YSE: wedding lingerie capsule proposed

IN COLLABORATION with specialist wedding dress designer Laure de Sagazan, lingerie brand Ysé, that offers specially designed lingerie to women with a smaller bust, has produced a capsule collection of wedding lingerie. Labelled A celle que j’aime, the capsule consists of two bras, one bandeau with removable straps and one unwired push-up, as well as a culotte and a thong. Both feature prominently Leavers lace from Calais.

Ysé

Ysé

The concept meets a consumer need that could well represent a viable niche market, provided that it can be promoted adequately at relatively little cost.

 

See also:

YSE: product range extended

YSE: first retail store opened in Paris

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