ZIVAME: first TV advertising campaign launched
INDIAN online store Zivame, that recently launched its first private label bras, has now begun to advertise on TV for the first time. In addition to promoting the service, the campaign is conceived to encourage women to break away from the taboos and misconceptions relating to luingerie that still exist in India. It features Indian women in different age groups and walks of life in various real-life situations.
The fact that it is still difficult to find even professional models in India who are prepared to do lingerie shoots is an indication of how coy indian women remain regarding lingerie. This TV campaign, and others that will surely follow, will help to create a more relaxed attitude, which will benefit all lingerie brands selling in the country.