LADY LUX: US brand appoints distributor in Australia
CALIFORNIAN swimwear brand Lady Lux announced that it has appointed Allegro Australia as its distributor in that country. The luxury brand is already present in Canada and Europe while the new distributor already handles the business of Gottex and other luxury swimwear labels in its country.
With a beach culture comparable to that of Brazil, Australia is a major market for swimwear, but it is supplied with a wide range of local brands, including designer labels. This suggests that the US brand could have a hard time becoming established there.