LOVABLE INDIA: dedicated stores will help to boost growth
EXPECTING to be in the assortment of over 2’000 Indian multi-brand retailers by the end of this year,Lovable India announced that it will soon start to open stores dedicated to its brand, known locally as Exclusive Brand Outlets (EBOs). It will start soon by opening 12 EBOs, including in Mumbai and Delhi then plans to open another 100. The brand claims to have a 20 per cent share of the Indian bra market and an annual growth rate of 25 per cent. Over the next three years, it plans to raise its growth rate to 35 per cent a year.
The company appears well positioned to benefit from the evolution of the retail industry in India.