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36 Riviera

RIVIERA BY MODE CITY: second edition grows significantly


INTENDED to serve retailers on and around the French Riviera who cannot attend the main salon in Paris, the Riviera by Mode City salon has attracted 25 per cent more exhibitors for its second edition, to be staged in Cannes hon 7 and 8 September. It will feature 110 stands, showing 172 brands of swimwear, beachwear and related products. The organizers expect that attendance will rise by 20 per cent against the 2013 event.


The importance of the region for swimwear sales is considerable since it attracts each year more than 10m holidaymakers, mainly in the summer.

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