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INDIA: new report covers market trends for innerwear


DISTRIBUTED by MarketReportsOnline.com under the title Indian Innerwear Market: Trends and Opportunities (2014-2019), a new report confirms that the country’s intimate apparel sector holds immense growth potential. It identifies the increasing size of the organized market and the declining share of the unorganised market, which boosts the importance of independent brands, as key growth factors for the industry. Other key trends that promise considerable growth include a shift from price sensitivity to brand sensitivity and a growing preference for bold colours and innovative design on the part of Indian consumers.




The growth prospects are so positive that, when other conditions permit, the Indian market merits the attention of brands that have hitherto focused on China.


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