FRENCH lingerie brand Aubade, which is owned by Calida in Switzerland, added a new store to its retail network. The label opened its 64th retail store in the new Polygone Riviera shopping mall that opened recently near Nice. The 50m2 store is the 14th located in a shopping centre and it proposes the full range of lingerie and hosiery marketed under the Aubade label. The brand’s retail network also includes 8 factory outlets.
Coupled with the extensive and innovative consumer advertising maintained by the brand, its presence in shopping centres should be producing a revenue per m2 of retail space appreciably above that of multi-brand lingerie stores.