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ETAM: anniversary highlights lace supplier

WITHIN the context of its 100th anniversary celebrations, lingerie chain Etam highlighted its long collaboration with Noyon, a major supplier of Leavers lace. Another initiative was a joint effort to develop a centenary lace design based on creations selected from the archives of the Calais lace maker. The result was a unique lace pattern that blends four different themes.

Noyon

Noyon

The promotion associated with the event could help to enhance the attractiveness of lace trimmings for consumers.

 

See also:

ETAM: China depresses Q3 results

ETAM: Undiz brand to be developed in Spain

UNDIZ: online sale of surplus stock outsourced

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