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FRANCE: spending on lingerie dipped again in 2014

ANNUAL spending on innerwear by French women averaged EUR 98.60 in 2014 according to figures provided by the Institut français de la mode (Ifm) to the Salon International de la Lingerie (S.I.L.). In 2013, the average spend had risen to EUR 99.40 from EUR 97.00 in 2012. Last year again, spending by young women aged 15-24 was highest, reaching an average budget of EUR 171, but with legwear included, against EUR 135 in 2013. Next in line was the 45-54 age group, with an average annual spend of EUR 124.

 

Lise Charmel

Lise Charmel

Considering the slump in French consumer confidence, a decline of only EUR 0.80 in average annual consumer spending is an encouraging indication of the strength of the innerwear market, even under difficult conditions.

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