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Full text issue week 22-2016

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ISSN 1994-2419

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Issue Week 22-2016

Summary of news published since Week 21-2016

 

jpa4Sibil220CONSIDERING the steady growth of consumer awareness of environmental issues, it is surprising that only two major companies supplying the innerwear industry make a sustained effort to promote their commitment to ecology and sustainability. Fibre producer Lenzing led the way, which is unsurprising given that trees are its raw material, and it was shortly followed by Eurojersey, whose links to the environment are less obvious. But it is Eurojersey’s different environmental initiatives over the years that have shown how a company can help to safeguard the planet even though its raw materials are mainly non-renewable. Obviously, if all suppliers attempted to exploit environmental issues to boost their sales, none would benefit from the PR effects of their actions. But more could be done by more suppliers and the resulting improvements in the planet’s health would benefit all its inhabitants as well as the suppliers involved.

 

Jean-Pierre Adeline

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BACKGROUND – developments to bear in mind

 

GERMANY: business confidence strengthens

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SUPPLIERS – information from the upstream sector

 

EUROJERSEY: celebrates WWF anniversary

TEXTURED JERSEY: record profit rise declared

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THE APPAREL SCENE – news of brands and labels

 

FUSALP: range broadened into swimwear

AMANTE: retail store opened in Pakistan

TRIUMPH: closer focus placed on sports bras

SIMONE PERELE: first retail store opened

KNIX WEAR: crowdfunding record broken

WOLFORD: bid made to cut costs

NAJA: Nude for All lingerie promoted

IVETTE BRIDAL: break made into UK market

COURTAULDS: production ceases after failure           

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DISTRIBUTION – evolution of chains and channels

 

AMERICAN EAGLE: strong sales reported for aerie

BEATE UHSE: Q1 sales slump further

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PEOPLE – corporate personalities

 

VICTORIA SARGESON: joins Panache lingerie

PAUL CHERNY: made CEO of Bendon

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FINISHING TOUCH – the smile for this week

 

WHOOPEE: wedding guests held by police

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BACKGROUND – developments to bear in mind

 

GERMANY: business confidence strengthens

ACCORDING to the Ifo index, business confidence in Germany rose to 107.7 points in May, from 106.7 in April. The rise exceeded by a comfortable margin the earlier prediction of 106.8 made by economists polled by the Wall Street Journal. Ifo President Clemens Fuest commented that the German economy is growing at a robust pace.

Mey

Mey

After faltering in the last months of 2015, the German economy now appears to be showing renewed strength. It is probable that this will benefit consumption of intimate apparel in the first half of 2016.

See also:

GERMANY: textile sector growth recorded in 2015

GERMANY: apparel sales dipped in January

GERMANY: December 2015 clothing sales disappoint

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SUPPLIERS – information from the upstream sector

 

EUROJERSEY: celebrates WWF anniversary

 

THE PRODUCER of Sensitive® bodywear fabrics, Eurojersey, made a further move to support the cause of sustainability. To celebrate the 50th anniversary of the World Wildlife Fund (WWF) in Italy, the company designed, produced and distributed to WWF volunteers throughout the country a T-shirt marking the event.

Eurojersey

Eurojersey

This move marks a new chapter in the partnership for protection of the Mediterranean sea.

 

See also:

EUROJERSEY: fabrics for A/W 2017/18 presented

EUROJERSEY: new Sensitive fabric announced

EUROJERSEY: new PR agency appointed

 

TEXTURED JERSEY: record profit rise declared

 

MAJOR Sri Lankan fabric supplier Textured Jersey declared 2015 results that showed a record 63 per cent year-on-year growth of net profit, at LKR 2.17m on sales of LKR 17.8bn that were 30 per cent higher. The acquisition in 2015 of the parent company of Ocean India (private) Ltd is said to have made a substantial contribution to the year’s results.

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The continuing expansion of bodywear production capacity in Sri Lanka makes it likely that local production of fabrics will also maintain its growth.

 

See also:

TEXTURED JERSEY: Indian knitting mill acquired

TEXTURED JERSEY: textile printing operation acquired

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THE APPAREL SCENE – news of brands and labels

 

FUSALP: range broadened into swimwear

 

LONG established skiwear specialist Fusalp is launching for S/S 2016 its first collection of swimwear for men as well as women. Besides traditional swimwear in PA/EA blend knitted fabrics and board shorts, the new range includes neoprene garments for aquatic sports that retail at around EUR 200.

Fusalp

Fusalp

The brand’s long experience of stretch fabrics and garments, as well as its presence in sports shops and department stores, could help the swimwear range to become established quite rapidly, providing that fashion content is adequate.

 

AMANTE: retail store opened in Pakistan

 

SRI LANKAN lingerie brand Amanté, that had already expanded into India, took its first step into Pakistan. The brand’s first flagship store there opened on 7 May following a franchising agreement concluded by parent company MAS Holdings with Pakistani distribution group SFnZ&Co. This first store, located in a Karachi shopping mall, is to be followed by more than 10 others within the coming three years.

Amanté

Amanté

The continued expansion of the label shows that MAS Holdings is meeting successfully the challenges of brand marketing.

 

See also:

AMANTE: global e-commerce platform created

AMANTE: first Indian retail store to be opened

MAS HOLDINGS: Amanté brand expands into retail

 

TRIUMPH: closer focus placed on sports bras

 

MULTINATIONAL lingerie brand Triumph announced that its A/W 2016/17 and S/S 2017 sales promotion would focus on its TriAction sports bra. This reflects a perceived strengthening demand for functional garments to be worn as everyday attire. The TriAction size range has been expanded and Triumph has developed a new 3D Powertech fabric for its Dynamic Lite sports bra range. The fabric features a new lamination technique that makes the bra exceptionally strong yet flexible to maximize contouring effect.

Triumph

Triumph

The new bra technology, together with the evolution of the bra market, promises to strengthen the competitiveness of Triumph products.

 

See also:

TRIUMPH: signals end of production in Europe

TRIUMPH: steep rise in online sales recorded

TRIUMPH: premium quality of Sloggi briefs launched

 

SIMONE PERELE: first retail store opened

 

A LEADING French luxury lingerie brand, Simone Pérèle, opened its first standalone retail store. Located in the fashionable Marais area of Paris, the store signals the adoption of a new marketing strategy by the brand. To complement its existing presence in specialist retailers and department stores, it plans to open other standalone stores in France and elsewhere in 2017.

Simone Pérèle

Simone Pérèle

The move reflects the increasing difficulties met by brands attempting to broaden their wholesale operations, in most EU markets.

 

See also:

SIMONE PERELE: retail concept to be tested

SIMONE PERELE: swimwear distribution broadened

 

KNIX WEAR: crowdfunding record broken    

 

CANADIAN lingerie start-up Knix Wear launched a crowdfunding campaign in 2015 with the objective of raising CND 30’000 to develop its Evolution bra project. In May 2016, eight months later, the campaigns on Kickstarter and Indiegogo were said to have raised more than CND 1.5m from 19’000 backers. The bra features a patented bonded construction that eliminates the need for underwires as well as four-way stretch for greater comfort. Expansion into the UK market is already underway.

Knix Wear

Knix Wear

The success of the campaign suggests that the bra benefits from competitive advantages that will allow it to win substantial sales volume from established brands.

 

See also:

KNIX WEAR: subscription service proposed

KNIX WEAR: funding sought for new bra concept

 

WOLFORD: bid made to cut costs        

 

LUXURY hosiery and bodywear brand Wolford said it was taking steps to raise its EBIT by 10 per cent. Steps being taken to cut costs include not only a review of production processes and logistics but also of retail store leases nearing renewal dates with a view to optimizing retail sales performance.

Wolford

Wolford

Whether the measures being taken will allow the brand to return to its former level of earnings remain to be seen.

 

See also:

WOLFORD: higher sales expected in F/Y 2015/16

WOLFORD: new shapewear range made in cotton

WOLFORD: current range highlights stretch lace

 

NAJA: Nude for All lingerie promoted

 

US LINGERIE company Naja launched a promotional campaign in favour of its range of lingerie in various nude shades to match different skin colours. Under the slogan #Nude for All, the promotion is intended to prompt a broader discussion of skin colour issues and to promote the company’s lingerie that is available in seven different skin shades and is described as racially inclusive. The campaign uses mainly social media but also include displays in appropriate locations in New York city.

Naja

Naja

The need for lingerie in so-called nude shades to take into account a broad range of variations has now been sufficiently recognized to make this new collection a me-too product rather than a true innovation.

 

IVETTE BRIDAL: break made into UK market

 

THANKS to its entry into the assortment of the Rigby & Peller retail chain, Spanish bridal lingerie brand Ivette Bridal made its entry into the UK market. Its presence in the assortment of the Pronovias and Kleemeier retail chains make central Europe, where it generates 10 per cent of its sales, its second most important market, with the UK and Ireland in third place. In 2015, Ivette Bridal sales reached EUR 0.75m.

Ivette Bridal

Ivette Bridal

With most major brands proposing wedding lingerie to brides, specialists in wedding lingerie face strong competition in a restricted market.

 

See also:

IVETTE BRIDAL: strong growth prompts export drive

 

COURTAULDS: production ceases after failure       

 

SEVERAL parties are reported to be bidding for the failed Courtaulds business in the UK, which ceased production in the last few days. The company, which produces Pretty Polly tights as well as other garments for local distribution groups, was a major supplier to the BHS retail chain that went into administration earlier in May 2016.

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Courtaulds has suffered declining sales and reduced viability for some time and a possible turnaround will require extensive restructuring of its operations as well as substantial investments.

 

See also:

COURTAULDS: brands plan to expand abroad

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DISTRIBUTION – evolution of chains and channels

 

AMERICAN EAGLE: strong sales reported for aerie

 

YOUNG women’s lingerie specialist chain aerie reported strong sales in its first quarter. Parent company American Eagle said that the period brought a 32 per cent rise in like-for-like sales for the chain, despite generally difficult trading conditions. E-commerce is said to have accounted for around 30 per cent of the quarter’s sales. aerie global brand President Jennifer Foyle attributed the higher sales to the strong collection and marketing campaigns that drove more traffic and new customers to the brand. The chain also boosted its margins by cutting down on promotions and keeping a tight control on inventory.

aerie

aerie

In the period, the aerie chain also continued to benefit from the efforts it had made in 2015 to focus on “real” women, using photos that were not air brushed.

 

See also:

AERIE: strong sales prompt more new openings

AERIE: partnership with bra start-up initiated

 

BEATE UHSE: Q1 sales slump further

 

LEADING German erotic articles retail chain Beate Uhse, whose sales include a high proportion of lingerie, suffered a further decline in its business during its first quarter. After it declared a loss of EUR 18m for full year 2015, the chain suffered a sales decline of almost 20 per cent in its first quarter, to EUR 29.1m.

Beate Uhse

Beate Uhse

As erotic lingerie becomes progressively more mainstream, and vice versa, consumers are less motivated to seek retailers specialized in erotica.

See also:

BEATE UHSE: assortment now includes shapewear

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 PEOPLE – corporate personalities

 

VICTORIA SARGESON: joins Panache lingerie

 

BRITISH lingerie brand Panache announced the appointment effective immediately of Victoria Sargeson as head of marketing. Ms Sargeson comes from an eyewear distribution group where she had spent 13 years managing marketing strategy for international brands.

 

Victoria Sargeson

Victoria Sargeson

 

PAUL CHERNY: made CEO of Bendon

 

LEADING Australian bodywear concern Bendon appointed Paul Cherny as its new CEO. For the past three years, Cherny had helmed womenswear brand Camilla where he raised sales four-fold during his tenure.

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FINISHING TOUCH – the smile for this week

 

WHOOPEE: wedding guests held by police

 

POLICE in Chonqing, China, arrested guests at a wedding party after they obliged the bridegroom to parade down the street dressed only in women’s lingerie. The police had been called by passers-by who thought the man was being kidnapped or shamed in public because he owed money and was unable to pay. The guests were released quickly without charges being brought.

HommeMystère

HommeMystère

Crowd scenes would become hilarious if walking around in lingerie became a generally recognized way for men to clear their debts.

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